Design

Design

Marathon is design-driven company. We think deeply about every user experience right from the big picture of master-planning to the tiniest details in your homes and offices. Our unique design process and philosophy along with our world-class in-house design capabilities allow us to deliver products that we’re proud of and space that you will love.

Landmarks that define the city skyline

Over the years we’ve delivered several iconic projects that have become landmark in the city

In-house Capabilities

Having a world-class design team in-house has revolutionized our design process – our design and engineering teams can work closely to make sure ideas get translated to realistic designs quickly, we can respond faster to changes like new materials or technology and regulatory changes, and we can maintain focus on our customers’ needs. Our in-house team has come up with brilliant innovations like the wide living room, a stepping, curving facade and lots more.

User Centric Design

Our design philosophy is centred around simple, effective principles. Architecture is about so much more than just creating good looking building. To us, user experience is core to design.

Form follows function

Form follows function

While our primary focus is on the user experience and not just on the elevation of the building, over the years, we've created iconic structures that define the city skyline - the petal shaped Marathon Era and Vista and the gorgeous glass facade of Futurex and the stepping and curving facade of Nexworld are pleasing to the eye and unmistakably Marathon.

Defined. Down to the details

Defined. Down to the details

It's not only the big ideas, we obsessed over every detail. About each apartment, each room, each fixture and each dimension. About where you could put your TV and your couch, about where your children can study peacefully. About storage, kitchen counters, parking and even lift placement. When you study our floor plans, you will see that everything has been thought about and makes more sense than it ever did before.

Making every square foot count

Making every square foot count

Real estate is expensive, so to us it’s important to make sure that every square foot packs a punch. Our designers strive to ensure the space utilisation is as efficient as possible. You’ll find that our passages are optimised and we provide an optimal amount of kitchen counter space & storage space in our residences.

Connection to nature

Connection to nature

Sunlight and good views make us happy and healthy. We strive to create a strong connection to nature for the residents of our buildings. Our projects also feature large open spaces with plenty of room for kids to play and to indulge in an active lifestyle.

Right sizing

Right sizing

We ensure that our spaces are perfectly sized as per their function. For instance many developers compromise on the children's room to reduce the area of the apartment. We ensure that the children's room can comfortably fit a bed and a table for the kids to study.

A unique design process

We think of our products in terms of experiences rather than as spaces and our unique process allows us to do this.

Designing and visualising in 3D

Most architecture and design is done in plan view in 2D. What this lacks though, is the experience of the space. Using the latest tools and technology we design all our spaces in 3D This allows us to immerse ourselves in the experience of our users and think from their perspective.

Iterative, informed design

Every tile, every paint, every material selection, and every design decision is taken only after extensive iterations in 3D or with actual mockups.

The best in class

At marathon, we’ve partnered with the best architects in the world like Hafeez contractor, LSG group .. (from urvesh/surbhi) and more, but we’ve also developed our very own world-class in-house design team.