How Important Is Location in Property Investment?

Last Updated on, July 28th, 2023

If you’re a homebuyer or a real estate investor, you have heard this real estate rhetoric umpteen times – the three most important factors when buying a property are location, location and location. 

When buying a property, many people make their decision based on the price, amenities and look and feel of the home they are buying. However, you should not forget that when you buy a property, you also invest in the location. The house or office you buy can be renovated again, but the location cannot be changed. The role of location in real estate is of paramount importance. It is a driving force behind the value of a property. 

A good real estate location can set the tone for a bright future. Here are some features that make for a good location.

1. High Demand

There is always a high demand for properties in prime locations. This is because such locations are conveniently located in proximity to basic amenities like schools, hospitals, public transportation, and major roads and highways. Access to all these basic facilities saves a lot of time and effort.

Another reason for the high demand for a good location is that a prime location boasts a good neighbourhood. A safe and secure environment, well-maintained streets and a sense of community are important factors that home buyers want from their new locality. 

For instance, Marathon Nexzone, one of the finest townships of Panvel is known for its prime location. It is well-connected to the major roads and highways and 10 mins away from Panvel railway station, making the commute comfortable for office-goers and students alike. At Nexzone, people also have easy access to shopping centres and entertainment venues that improve their quality of life.

Monte Plaza, one of the commercial arcades in Mulund, has a high demand for commercial offices and retail shops because of its strategic location. It is in proximity to the upcoming metro line 4 in Mulund. The bustling neighbourhood makes it easy for retailers to get enough clients and efficiently do business.

2. Comfort & Convenience

A good real estate location not only offers strategic advantages but also provides comfort and convenience. When you stay at a well-connected location, you need not worry about the long hours spent in traffic. A good location has smooth connectivity, well-maintained roads and proximity to public transportation, ensuring a seamless travel experience. You can instead enjoy a quick and shorter commute to work, college or other leisure activities. This way, you can optimize your daily routine and spend the hours saved with your family or pursue your hobby.

Project like Marathon Neohomes is just 10 minutes away from Bhandup railway station and the upcoming metro line 4. Always look for such projects which are near to railway or metro station so that you can use public transport for commute and save time.

3. Good Rental Income Potential

Even if you’re buying your second home or just investing in real estate property, investing in a property at a prime location would command higher rental rates. A well-connected location attracts a larger pool of tenants as it offers access to educational hubs, public transportation and other leisure amenities. The convenience and desirability of such locations increase their rental value, thereby generating a steady source of passive income for you. A residential property at a good location can give a rental yield of 2-4% per annum.

4. High Appreciation Potential

Buying property at a location that is on the cusp of great infrastructure development can be a masterstroke. It can result in substantial appreciation in property value over time. 

An example of a location with great growth potential is Marathon Nexzone in Panvel. This township is just 10-15 minutes away from mega infrastructure projects like the upcoming Navi Mumbai International Airport and Mumbai Trans Harbour Link (MTHL). 

As both these infrastructure projects are near completion and become operational, the demand for properties in neighbouring locations like Panvel will surge. The development of the International airport will create an entire ecosystem of commercial spaces, shops, educational centres and medical centres coming up to serve the needs of people. Such an ecosystem is called Navi Mumbai aerotropolis. As a result, the rate of properties will also increase. 

Investing in a property with future growth potential allows you to capitalize on the expected rise in property values, offering the potential for substantial returns on your investment. The strategic location of Marathon Nexzone in close proximity to key infrastructure projects sets the stage for substantial appreciation in rates, making it an attractive investment opportunity.

5. Resale Value

Buying a property at an emerging or developing location can offer good resale value when you sell your home in the future. A property at a good location is a more liquid asset.

At Marathon, we take pride in selecting developing locations for our luxurious projects. Monte Carlo and Marathon Emblem are two luxurious projects in the heart of Mulund. Both these projects are within walking distance from the upcoming metro line in Mulund. Moreover, they are in proximity to the Eastern Expressway and both Mulund and Nahur railway stations, making your commute faster and more efficient.

Importance of Location When Investing in Commercial Properties

The location of your commercial space can make all the difference in the success and profitability of your business. It is a make or break factor in real estate. From visibility to future growth potential, there are various reasons why the right location is crucial when investing in real estate.

1. Good Accessibility

A commercial office that has easy access to public transportation, such as buses, trains or metro ensures convenient commuting options for employees, reducing their travel time and stress. Such easy accessibility can save employees time, improve employee satisfaction and also help you attract new talent.

Both Marathon Millennium in Mulund and Marathon Futurex in Lower Parel are the best examples of how commercial properties can benefit from their strategic locations.

Marathon Millennium, Mulund W and Marathon Futurex, Lower Parel

Marathon Futurex is located within walking distance of Lower Parel and Curry Road stations. It attracts thousands of office-goers daily. Similarly, Marathon Millennium is an upcoming commercial tower in Mulund. It has already created a buzz in buzz in the commercial real estate market of Mulund owing to its metro-adjacent location. It is strategically situated on LBS road in Mulund and adjacent to Metro Line 4.

2. Increases Brand Value

The location of a property can shape the perception of a business or brand. Take the example of Futurex, which is the workplace of Fortune 500 companies. Working at such a prestigious location can enhance the perceived value and reputation of the business. It can create a positive association with the brand and attract a certain target audience.

3. Networking Opportunity

Working at a prominent corporate hub like Futurex makes your brand a part of a vibrant ecosystem of other brands. Being a part of such a thriving business community opens up opportunities for knowledge sharing and mutually beneficial relationships.

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